Latest Blogs

News
One of our regular tasks at TemPlaza is updating products and giving our customers the latest technology to run their website smoothly. That's why, accompanying with introducing new features, we often fix all known issues. Today, we are excited to in...
301 Hits
News
Hello beloved customers, Good news for today is that Meetup Conference & Event WordPress Theme version 1.7.5 has already released and you can download it to update your website. In this new version, we have included some minor fixes as well as th...
308 Hits
News
Hello guys,  We are so excited to announce that the Aventura Travel & Tour Booking System WordPress Theme Version 1.9.4 has already been available for download on Themeforest. In this new version, we have added some minor fixes and upda...
271 Hits
Articles
If you're in the need of building a new website for your car dealership firm or just redesigning the current one about car service to enhance a professional-looking, attractive and modern performance, you have already landed the right place. Bui...
391 Hits
News
We're happy to inform you of a new version of Musika - Music Bands, Festivals, and Events Joomla Template released. If you're emerging as a talented musician or a well-known music band, owning an online website is a great way to target a mass audienc...
378 Hits
A/B Testing or Multivariate Testing

A/B Testing or Multivariate Testing

Multivariate testing is an advanced version of A/B testing, so that it will have same core system mechanism of A/B testing. However, it requires more variations, longer time and also provides more reliable results.

In this test, your website will be divided into different sections/parts such as headline, call-to-action, forms or text. With each section, you will create different variations which will be combined to create different versions of your site. Then, you also split your website traffic among different versions. Our goal in this test is to define which combination has highest performance and optimize existing design.

multivariate

Some necessary notes:

• Before putting versions into test, you should do preview all combinations because random combination sometimes looks oddly.

• Don’t include too many sections in a test. The larger the number of sections is, the longer test duration will be.

Multivariate Tools

Google Website Optimizer

Visual Website Optimizer

WhichMVT

Distinguish between A/B testing and multivariate testing

multvariate-ab

A/B testing

Usage: This type of usability testing often used to test only one element on the page at a time. Only the impact of the design as a whole on conversion goal is tracked, not tested individual elements.

Advantages: A/B testing is the simplest way to execute usability testing. With this test, you can find easily which elements have efficient effects on conversion rate. In addition, it takes a shorter time to get results because of a small amount of variations and traffic.

Disadvantages: If you have more variations, A/B testing process will be longer and may not reveal reliable results.

Multivariate testing

Usage: On higher level, multivariate testing helps you to test more than one element simultaneously across one or more pages. It is often applied for sites which have substantial amount of daily traffic.

Advantages: After completing testing process, you can know the significance of different sections. Your results you get in this test will be more reliable than in A/B test.

Disadvantages: Multivariate testing requires longer time to get results since the number of variations can increase exponentially. Due to combination of different variations in one version, it is difficult to define effect of individual variations.


In conclusion, both A/B testing and Multivariate testing are powerful methods that complements one another. Choose your suitable type or combine them together to get the most out of your site. Good luck!

Halloween 2014: Save 30% off on All Subscriptions
A/B Testing - The Best Way To Understand Your Cust...

By accepting you will be accessing a service provided by a third-party external to https://ns2.templaza.com/